October 2004

ON THE COVER: Photography by Carter Dow Drink menus and point of purchase materials designed, produced and provided by MarkeTeam Inc. DEPARTMENTS BY THE WAY PRODUCTS DRINKS

FEATURES

CURRENTS
The Country Cocktailian visits Vegas, Cheers goes to Boston and a new museum commemorates cocktails.

BRAVE NEW WINE WORLD
Technical innovation in wine closures has brought the potential of great change to restaurants in America.
BY JACK ROBERTIELLO

BRINGING BACK THE DRAFT
Colder, fresher, faster: 21st century draft beer service promises greater customer satisfaction.
BY HOWARD RIELL

ALL KNOWING
The Omni Hotels & Resorts beverage program shows knowledge is power.
BY CHERYL URSIN

GETTING THE WORD OUT
Promoting your beverage program in creative ways can pay dividends.
BY ELLIE VAN SAVAGE

MEASURE TO MANAGE
Why beverage profitability depends on protecting your pour cost.
BY ROBERT PLOTKIN

WHY NICHES MATTER
Modern marketing means minorities matter.
BY HOWARD RIELL