September 2004

FEATURES

DEPARTMENTS BY THE WAY CURRENTS PRODUCTS DRINKS

BEER GROWTH BRANDS
We take a look at the mixed numbers from the beer world, overall flat but with many sunny spots.
BY RICHARD BRANDES

OH! O'CHARLEY'S
Winner of the 2004 Cheers Award for best non-alcohol program, O'Charley's has other tales to tell as well.
BY SARAH MINASIAN

CLASSICAL EDUCATION
Classic cocktails from the golden era of drinking are getting revived by contemporary mixologists.
BY NANCY BACKAS

STEAKHOUSE DRINKING
What makes American steakhouses sizzle? A bottle of red and a great, big Martini seem about right.
BY PATRICIA WOODS-LAVOIE

WINNING BEVERAGE MENUS
Selling more drinks can be made easier with the right menu presentation.
BY ELLIE VAN SAVAGE

CHEERS ZINFANDEL PANEL
Some of America's best palates have picked their favorite zinfandel-based wines. Take a look.

MORE GROWTH BRAND AWARDS PRESENTATIONS