On The Cover:
Photography by Walker P. Lea

Features

BOB-BOB-BOBBIN' ALONG
The Red Robin chain is poised for greater growth, and it's arguably their unique approach to beverages that has taken them there.
By Nancy Backas

NEW WOOD, OLD WOOD:
NEW SINGLE MALT SCOTCHES
Cheers takes a taste of the latest single malt Scotches released in the US in the past year
By Jack Robertiello

A MATTER OF TASTE
Do your customers know the difference between a Shiraz and a Cabernet? Teach 'em yourself.
By Melissa Bearns

GRAND TIME
Grand Marnier and Cheers hosts a gala cocktail competition in NYC.

GIVE A HAND
To sell ultra-premium spirits, they need tender, loving, hand-selling care. Here's how.
By Mike Sherer

OKTOBERFEST'S BEST
Our correspondent takes you to the world's biggest beer bash
By Priscilla Estes

ORDER IN THE HOUSE
Survive the mid-winter blues with a post-holiday recovery plan.
By Bill Asbury

BOURBON'S HOMECOMING
At their old Kentucky home, America's whiskey makers meet, greet and celebrate their craft. A report from Bourbon Fest.
By Jack Robertiello

BY THE WAY

CURRENTS

PROMOTION UPDATE

PRODUCTS

DRINKS

From the September 2000 issue of  Cheers. 
Please Note: Some pictures or diagrams are 
only available through the printed media.