On The Cover:
Illustration by Marty Nolan

Features

I LOVE L.A.
What's the latest in one of the country's major trend-setting capitals? We take a look at Los Angeles.
By Chris Rubin

GREAT COCKTAIL PRESENTATION
Elaborate garnishes, fancy glassware, unique add-ons: contemporary cocktail designers keep pushing the boundaries. Cheers surveys the field for the latest in cocktail creativity.
By Cheryl Ursin

E-BEVERAGES
Will Internet ordering replace your friendly neighborhood liquor salesman? Here's what the B2B Internet world holds for you.
By Mike Sherer

BRANDY IS DANDY...
And Cognac is doing pretty well, too, thank you very much. An examination of the category.
By Jack Robertiello

IT'S NOW OR NEVER
Don't wait! Start training your staff today to build holiday beverage sales.
By Bill Asbury

EVERY MONTH IS BEER MONTH
The country's newer brewers celebrated American Beer month this summer. Cheers was there.
By Priscilla Estes

BY THE WAY

CURRENTS

PROMOTION UPDATE

PRODUCTS

DRINKS

From the October 2000 issue of  Cheers. 
Please Note: Some pictures or diagrams are 
only available through the printed media.