June
1999
Features
ON
THE COVER
Illustration by JIM STARR
CHEERS PROFILE:
PHILIP J. HICKEY, JR.
Head honcho at RARE Hospitality and keynoter at the Cheers® Beverage
Conference, Phil Hickey tells us what makes things tick at LongHorn Steakhouse,
Bugaboo Creek Steakhouse and The Capital Grille.
BREW NEWS
In one of three new columns, Cheers® reports on current beer
news and trends.
By Jack Robertiello
FRESH CRUSH
Another new column and the place for bar owners and restaurateurs to find the
latest wine info.
By Libe Goad
PREMIUM POURS
What's the state of the rum category? A report on what's selling and why, in
the first of a series of category reports.
By Nicolas Furlotte
MAKE YOUR STAFF THE BEER EXPERTS
How training your staff about brewing can make everybody better off.
By Mike Sherer
CHICAGO COCKTAILS
Cheers® goes to Chicago to see what the
trend-setters are quaffing in this spirited town.
By Jack Robertiello
HOW TO WIN AT THE WINE SALES GAME
What are the five most important steps to build a better wine business? We'll
tell you.
By Alice Feiring
JUICED UP AND READY TO DRINK
Fresh, frozen, bottled or canned, juice plays an important role in today's
cocktail scene. Here's how.
By Libe Goad
Departments
Please Note: Some pictures or diagrams are only available through the printed media
From the June 1999 issue of Cheers.
