July/August
1998
ON THE COVER
JASON HULL and CARRIE JONES.
Photography by ARTHUR COHEN at KASHMIR
BAR, NYC. Hair and makeup by JAY PENDLEY
Features
WATER, WATER EVERYWHERE
Bottled water sales can boost your top and bottom lines. Cheers explores how.
By Peg Wallace
LET THE BUYER BE WILY
As wine sales boom, acquiring some vintages gets tough. We reveal some trade secrets.
By Alice Feiring
FOOTBALL COUNTDOWN
They come for the game. But do your customers return? Some tips from successful operators
on how to keep the sports crowd happy.
By Michael Sherer
MARTINI MAGIC
Cocktail culture, lead by the new Alternatinis, marches on.
By Jack Robertiello
KEEP THE BEER RIGHT
Improper beer storage can ruin your reputation with your brew-mad customers.
Here's how to avoid trouble.
By William Loob
HALF-MOONS, CUBES AND FLAKES
Ice comes in many forms. Which shape is right for you?
By Howard Riell
BURGERS TOP THE CHARTS
The pub classic keeps grinding out sales.
By Kathy Blake
Please Note: Some pictures or diagrams are only
available through the printed media
From the July 1998 issue of Cheers. |
